Counter-productive RSA campaign a ‘red herring’, say cyclists, because it scaremongers about the risks in cycling

The recently-launched Road Safety Authority (RSA) campaign of radio ads highlights the risks of injuries and loss of life posed to cyclists by the Irish road network. It will scare cyclists off the road, according to advocacy groups Cyclist.ie. ‘This goes against EU, Irish and local government active travel policy, and is simply contrary to common sense’, said Mike McKillen, chair of national advocacy group Cyclist.ie. EU-wide, public policy is directed at persuading commuters to leave their cars behind in the driveway and get on their bikes to go to work, college or school. The roll-out of many public bike schemes across the EU is testament to this new urge to get citizens cycling. Continue reading Counter-productive RSA campaign a ‘red herring’, say cyclists, because it scaremongers about the risks in cycling