Getting people out of cars and onto bicycles, a much more sustainable form of transportation, has long vexed environmentally conscious city planners. Although bike lanes painted on streets and automobile-free “greenways” have increased ridership over the past few years, the share of people relying on bikes for transportation is still less than 2 percent, based on various studies. An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want? Full article.