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Erasmus+ trip to Estella – Seeking Irish Cycling Campaign Ambassadors

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Background
Irish Cycling Campaign is part of an inspiring European Commission funded Erasmus+ project entitled “Generations Cycling for Inclusion and Climate Action” – as set out in the official website for the project https://www.erasmuscyclingschools.com/. 

The project has run over the years 2023 to 2025 and has included five fantastic “Learning, Teaching and Training” (LTT) trips and as well as ongoing liaison between the partner organisations:

The final Learning, Teaching and Training trip of this project will take place in Estella, a town in the province of Navarre in the north of Spain, from Thu 12 to Tue 17 June 2025 (i.e. arrive in Estella on Thu 12 June + four full days of activities + leave on Tue 17 June). There is a wonderfully diverse programme of activities planned by the local partner organisation, Tierra Estella-Lizarraldea BHI High School, and we are really looking forward to the trip.


The Opportunity
Irish Cycling Campaign (ICC) is now looking for one or else two additional ambassadors to join our core team on the trip, and we invite active members of ICC to apply to attend. The full costs of travel, accommodation, meals and activities are covered under the Erasmus+ project fund. We note here that the core team (of five persons) has already booked their over land-and-sea travel, journeying from Rosslare to Bilboa (return), and we are recommending that our additional team members join us on this over land-and-sea (and foldable bike) multi-modal adventure, rather than flying. We note however that this means leaving Rosslare on Wed 11 June (9.00AM) and returning to Rosslare on late Fri 20 June. 

Instructions for applying
If you are interested in applying to be an ICC ambassador, we are asking you to send us a one page letter (400 words max) explaining why you would like to represent ICC at this international Learning, Teaching and Training trip. We particularly welcome applications from members of our Local Groups that have not yet taken part in the Erasmus+ LTTs to date, and those in the 18-30 cohort (since Erasmus+ projects have a particular focus on younger adults) – but, as you’ll read further below, we are also happy to receive applications from members of Local Groups that have already been involved and from members of all ages. We request, in particular though, that you double check the dates of the trip and confirm that you are available for the full period. 

Please send your application email to [email protected], using the subject title ICC Erasmus Estella 2025 Application, by latest Thursday 22 May 2025 (11.59PM!). Applications will be assessed by a team comprising members of the ICC Executive Committee / ICC Board. 

The criteria for assessing applications are set out in Appendix I below, and these should guide you as you prepare your letter of application. Given the tight timeline we are working within, the plan is for applications to be assessed and for successful candidates to be contacted almost immediately after the above deadline, with a view to booking travel arrangements ASAP so as to keep costs down.  

If you have any questions on any of the above please:

  • email [email protected] 
  • with the subject title ICC Erasmus Estella 2025 Questions re Application 
  • by latest Mon 19 May 2025 

and we will respond to all queries as promptly as we can.   

Many thanks.
The Irish Cycling Campaign Executive Committee 

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Appendix I – Criteria for Assessing Applications for Partaking in the “Learning, Teaching and Training” (LTT) trip to Estella in Spain as an Ambassador for ICC

CriterionDetailsMarks
1Member of ICCPlease confirm in your letter that you are a member of Irish Cycling Campaign (ICC).  Mandatory
2Active in your local groupPlease describe in your letter of application what you have been active in within your own cycle campaigning / advocacy ICC Local Group over the last year. 35
3Enthusiasm, experience working with younger groups and broader skills!The Erasmus+ trips are very much convivial gatherings of diverse people, brought together under common themes.

If you are sociable, easy to get along with, or perhaps you play an instrument or sing a song or do a dance, or have experience working with younger groups (maybe in outdoor settings), please let us know in your application!

These softer ‘people skills’ are valued a lot in this project where it’s all about nurturing exchange between diverse groups.		35
4Younger adults Erasmus+ focuses particularly on the youth and younger adults (see here), so we are especially keen that within the Irish Cycling Campaign delegation we have at least some members who are under 30 years of age. Let us know if you are under 30 (but also 18 years or over) – while noting that people of all ages are very welcome to apply! We are aiming to have a mixture of ages representing us. 10
5Language SkillsThere are partners on the project from Spain, Portugal and Poland so it would be advantageous if you have (even basic) conversational Spanish, Portuguese or Polish. Please let us know in your application. 10
6Organised / Can help out with some basic adminBesides the trip itself, there is a certain amount of basic administrative work required to help to manage the project  – plus a need to post an informative web article on the trip afterwards (see the links provided at the top of the article above). Let us know in your letter of application if you are prepared to help out with this. You will receive guidance and training on this as needed / appropriate.10
Additional Criterion to be used in assessing all applications collectively, after the initial individual assessment has been completed
7DiversityFor this project, we are keen for the ICC delegation to be diverse in every sense of the term. We are especially keen to have a good spread of active members of ICC from all around the country, both urban and rural, with a good gender balance and mix of backgrounds. Do please tell us a bit about yourself in your application! 
Dublin

Bike Week 2025 – Irish Cycling Campaign Events

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Bike Week 2025 runs from Sat 10 to Sun 18 May 2025, and many of Irish Cycling Campaign’s Local Groups are running events. 

In this article, we give a flavour of the events that some of our own Local Groups will be running. The Local Groups we highlight here are:

  • Clonakilty Bicycle Festival
  • Cycle Skibbereen
  • Dublin Cycling Campaign
  • Gorey Pedestrian and Cycling Association
  • Navan Cycling Initiative
  • Sligo Cycling Campaign

And below are the details of the events happening (Local Group name, event name/date/location, poster, link to website or social media with more details)

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Clonakilty Bicycle Festival

Cycle Skibbereen 

Full week of activities, as per the poster below

Dublin Cycling Campaign

Community Gardens Cycle 2025, Saturday, 24 May 2025 – 11:00am, Meet at Mud Island Community Garden, North Strand. Details at https://www.dublincycling.com/events/community-gardens-cycle-2025 

More on Dublin Cycling Campaign’s events at this link:

https://www.dublincycling.com/events/bike-week-2025

Gorey Pedestrian and Cycling Association

Navan Cycling Initiative

See https://navancycling.ie/bike-week-2025/ 

Sligo Cycling Campaign

Sligo Cycling Campaign will also be supporting two School Cycles. The Scoil Ursula cycle route will be from the school to Mitchell Curley Park and return and newcomers to a school cycle, Carbury NS will  cycle to Cleveragh Park and return. We are looking forward to meeting pupils, staff and parents and feel a reward of ice-creams may be in order! 

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For more information on Bike Week events, see https://www.transportforireland.ie/getting-around/by-bicycle/bikeweek/.  

Dublin, Irish Posts

International Women’s Day Screening – Dublin Cycling Campaign Participation

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Dublin City Council celebrated International Women’s Day 2025 with a cycling theme. On Thursday 6th March in the Generator Hostel on Smithfield Square, they screened the Saudi Arabian film, Wadjda, about a 10-year-old girl who wants to buy a bike to race her friend Abdullah. In this article Miren Maialen from Dublin Cycling Campaign’s Executive Committee reports back on the evening.

First and foremost, it was a really enjoyable occasion attending the film screening and the panel discussion. The film itself is about a 10-year-old girl who wants to buy a bike to race her friend, but Wadjda’s mother refuses, fearing repercussions from Saudi society.


After the film, there was a great debate exploring the wider barriers to cycling that panelists have experienced and overcome, and examining how we can all encourage and empower more girls and women to cycle. The panel was chaired by SiobhĂĄn McNamara, Vice-Chair of Dublin Cycling Campaign, and it included CatrĂ­ona Nally, from Ballymun Youth Action Project and Recovery Road Cycling Club, and Josephine Healion, Paralympic Cyclist and World Championship medal winner, as well as Jannatul, a new cyclist from Bangladesh who participated in Dublin City Council’s adult cycle training. 

It was really great to listen to all of the participants in the panel.

Siobhån, who chaired the discussions, highlighted the positive work being undertaken by Irish Cycling Campaign, with their local branch the Dublin Cycling Campaign advocating for better infrastructure for cycling and, more generally, for making Dublin a great city for cycling for all ages and abilities. 

Jannatul explained how important it was for her to learn how to cycle, particularly in terms of the freedom it gives her and, simply, for the pure enjoyment of cycling.


It was great to hear from CaitrĂ­ona about the initiatives for her community and how it is bringing positive change and how the women in her local community are enjoying the cycling; and to hear from Josephine from the perspective of a vision impaired athlete – she competes in the women’s tandem events on both the track and the road. There was a packed audience there and great discussions around the main themes raised. 

As mentioned at the event, if you are interested in adult cycle training, please get in touch with Dublin City by email (to [email protected]) any time.

Photos above kindly provided by Miren Maialen.

Irish Posts

Irish Cycling Campaign Urges Immediate Action Amid Rising Road Fatalities

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Irish Cycling Campaign delivered the press release below on Wednesday 01 January 2025 following yet another grim year of road traffic collisions and casualties.

Irish Cycling Campaign Urges Immediate Action Amid Rising Road Fatalities and Pushes for Investment in Safe Active Travel Infrastructure

PRESS RELEASE FOR IMMEDIATE USE

The Irish Cycling Campaign is gravely concerned at the rising number of road fatalities in Ireland, particularly among vulnerable road users such as cyclists, pedestrians, and e-scooter users. As of December 31st, 2024, 178 people have died on Irish roads – a grim continuation of last year’s trends. Vulnerable road users, including pedestrians (39 deaths), cyclists (11 deaths), e-scooter users (4 deaths), and motorcyclists (17 deaths), account for approximately 39% of the total road fatalities. These statistics do not take into account the impact of the many serious injuries caused by road collisions.

This past week alone has seen multiple fatalities involving hit-and-run incidents where vulnerable road users have been victims, reflecting a broader crisis of accountability and enforcement on Irish roads. These tragic incidents underscore the urgent need for structural changes to ensure greater road safety for all road users. Systemic change is needed through more sustainable transport, the design of roads and streets, through stricter enforcement of traffic laws, and through evidence-based educational campaigns. Over the past 15 years, Garda National Roads Policing Bureau staffing has declined by over 50% in some counties, reaching critically low levels. Between 2023 and 2024 alone, there was a net reduction of 154 frontline GardaĂ­ across the network of nearly 570 Garda stations. This significant decline severely undermines the enforcement of traffic laws and the deterrence of dangerous driving behaviours.

Recent judicial decisions have raised concerns about the enforcement of traffic laws in Ireland. In December 2024, Judge Andrew Cody dismissed over 30 speeding cases in Portlaoise District Court, criticising the fairness of the speed zone in question, ignoring the reality of a number of road deaths in the Portlaoise area in recent years. Similarly, in September 2024, a driver caught exceeding 120 kmph avoided disqualification after a judge ruled the speeding was unintentional. Such rulings undermine efforts to deter dangerous driving behaviours, ignore a robust road safety evidence base, and compromise road safety at a time when we need the judiciary to fulfill their role in keeping our roads safe.

The Campaign welcomes the upcoming reform of the Road Safety Authority (RSA) and the planned replacement of the RSA with two new agencies. This reform is urgently needed. The Campaign is calling on government to ensure that the road safety advocacy remit is underpinned with well-resourced expertise in sustainable transport and public health.

Neasa Bheilbigh, Chairperson of the Irish Cycling Campaign, stated: “Vulnerable road users make up nearly 40% of all fatalities on Irish roads this year. This is a shocking and unacceptable statistic that demands immediate action. The government has a responsibility to protect the most vulnerable people on our roads. We know what works: safe and segregated infrastructure for walking and cycling, robust enforcement of traffic laws, and investment in public transport. It’s time for our leaders to act decisively.”

Dave Tobin, Vice Chairperson of the Irish Cycling Campaign, added: “Fianna Fail and Fine Gael are now drafting a new Programme for Government. This is a once-in-a-generation opportunity to prioritise active travel and improve safety for vulnerable road users. We are calling for at least 20% of the transport budget to be allocated to walking and cycling as recommended by the UN to save lives, reverse pollution and reduce carbon emissions. This level of investment would save lives, while creating more liveable towns and cities. Safe infrastructure is not just a luxury – it’s a necessity.”

With a new Programme for Government currently being developed between Fine Gael and Fianna FĂĄil, the Irish Cycling Campaign calls for:

  1. Safe and Segregated Active Travel Infrastructure:
    Properly funding and prioritising active travel infrastructure is crucial. The Campaign urges the government to allocate at least 20% of the national transport budget for walking and cycling, alongside significant investment in public transport solutions to help reduce car traffic on our roads. This commitment would align with international best practices and support the government’s climate and safety goals. Investment in active travel makes our roads safer for all road users, improves public health, reduces traffic congestion, and reduces air and noise pollution.
  2. Engineering-First Solutions:
    Infrastructure changes, including protected cycle lanes, improved pedestrian crossings, and better road design, must be prioritised as the most effective way to prevent road deaths and injuries by reducing driver collisions.
  3. Enhanced Traffic Policing Resources:
    Immediate restoration and strengthening of Garda Roads Policing staffing is necessary to ensure laws are enforced and dangerous behaviours are deterred.
  4. Strong Political Will:
    The government must use the upcoming Programme for Government to commit to a sustainable, safe, and equitable transport system. Relevant expertise and streamlined processes at local authority level is required for urgent delivery of safer roads in our communities. This should also include expediting the delivery of revised speed limits.
  5. Road Safety Authority Reform:
    Any new entity tasked with road safety advocacy and education must take a systems-wide approach and be resourced with the relevant expertise to help ensure the delivery of engineering solutions, enforcement and behavioural change measures to tackle the causes of injury and death on our roads.

The Irish Cycling Campaign emphasises that road deaths and injuries are not inevitable; they are preventable. Properly funding and designing a transport system that protects vulnerable road users must be at the core of government policy. This is a once-in-a-generation opportunity to reverse the devastating trends on Ireland’s roads and create a safer, greener, and more liveable country for everyone.

ENDS

The Irish Cycling Campaign (ICC) is the national everyday cycling advocacy body with membership from cycling advocacy groups, greenway groups and bike festivals on the island of Ireland. It is also the Irish representative body for cycling at the European level as the Irish member of the European Cyclists’ Federation (ECF).

References:
United Nations: Put ‘people, not cars’ first in transport systems, says UN environment chief
https://news.un.org/en/story/2016/10/543292#:~:text=UNEP%20calls%20on%20countries%20to,10%20per%20cent%20a%20year

Irish Posts

Irish Cycling Campaign’s ‘Light Up Your Bike’  Initiative 2024

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What a great response from Irish Cycling Campaign members countrywide in Ensuring Ireland’s Bike Riders are Lit Up This Winter!  

Over the past winter months Irish Cycling campaign members from Malin to Mizen worked hard to distribute NTA supplied Bike Lights, and ensure that your bike, and other cyclists are lit up and legally compliant these winter nights. It’s been a great chance to meet fellow Campaign members and encourage voters before the upcoming election. And also an opportunity to encourage people to support and join the Irish Cycling Campaign.  

The Bike Lights were distributed in Sligo, Cork, Limerick, Drogheda, Navan and in Dublin Local Authorities.  Overall we distributed nearly 3000 sets of bike lights, ensuring many cyclists were legally compliant in being lit up this Winter.

Check out some of the images below from our bike lights handouts, and maybe next year you will join us in ensuring more cyclists are Lit Up?  Its a great way to meet fellow campaigners/activists, have a bit of craic, and also to ensure that more cyclists are legally compliant on these winter nights.

A BIG thanks for the bike lights’ supply from the NTA and the RSA, and for the support of Cyclone Couriers in distributing the lights countrywide!

Dublin City 5 Lamps Group

Sligo Bike Lights handout

South Dublin Group Handout

Dublin City Beckett Bridge Bike Lights handout

Cork City Bike Lights Handout

Irish Posts

How are Local Authorities doing on Active Travel Planning Consultations?

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Is your Local Authority advancing Active Travel?

ICC Submissions Coordinator Colm gives us the low-down.

Above: Lifford/ Strabane planning image

You might not be aware that we in the Irish Cycling Campaign keep an eagle eye on public consultations exhibited on Active Travel issues, particularly from Local Authorities/Councils.  This past year 2024 we have made over 100 submissions across the country in all 4 provinces on schemes ranging from major Pathfinder projects, to smaller active travel improvements, to school streets, greenways, and also Speed Limit proposals.  We have also submitted on different policy matters to the Department of Transport, Department of Education and the NTA and TII!  Our local groups around the country have also made their own submissions on a variety of schemes.  You can check out all our nationally listed proposed schemes and our submissions to them on this LINK.

So, which counties appear to be active and which are not?
It’s certainly easier to name those 8 counties which did not appear to have any active travel consultations that we were made aware of!  These were counties, Waterford, Clare, Offaly, Laois, Wicklow, Leitrim, Monaghan & Cavan!  This is not to say that no works were carried out in these counties to advance active travel in 2024, but on the surface it does appear that they were relatively inactive, despite being funded substantially through the NTA, as can be seen in this LINK.  The level of funding granted from the NTA to these 8 counties in 2024 varied from a whopping €25 million for Waterford, down to the lowest €1.9 million for Leitrim! Though, it is also necessary to state that many projects can be advancing behind the scenes in terms of design development, and others are actually at construction stage.  The NTA project development process is a rigorous and often elongated process – see image below.

Above: NTA Project Development Process

How did Your County do?
It is worth checking out this LINK to see what your county was allocated?  Did they do what they said they would do?  How would you rate your county’s performance?

Range and Quality of Schemes
The range of schemes going out through public consultation has varied, ranging from multi million Euro Pathfinder schemes, to minor school and village improvements.  The quality of the proposed designs can also vary widely, and in some cases we in ICC were very critical of proposed designs, even going as far as to propose that some schemes be revisited entirely!  Thankfully these poorly designed schemes were in the minority, and the vast majority of proposed schemes have improved in terms of design quality, which is mainly down to the development of the 2023 Cycle Design Manual, and the subsequent widespread training, and trips abroad to view quality designs, provided to local authority personnel.

Above: Cycle Design Manual Cover Image

I would encourage any reader interested in the subject, to dip into our 2024 list of consultation projects, and get a feel for the variety, quality, and size of projects and ICC’s responses to them.  Overall we have tried to commend what we consider as good design, and be succinct in any criticisms, in line with the recommendations of the Cycle Design Manual.


Why Not Help Us Out?
We are always looking for members who would like to help out in this area of tracking and reviewing public consultations on Active Travel.  If you are interested to help out, even from time to time, or in a particular area, why not email us at [email protected].  We would be more than happy to hear from you!

Irish Posts

End of Year Message from Irish Cycling Campaign

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2024 was another non-stop year for the Irish Cycling Campaign (ICC). Throughout the year we worked on behalf of our members, those currently cycling and those who would love to cycle if traffic conditions were more inviting. 

Early in 2025, we’ll do a more formal reflection on our advocacy experiences of 2024, but at this point we want to say a sincere thanks to everyone in ICC who contributed to our work. Not a day passed without our volunteers engaging in a myriad of ways so as to advance our cause. Much of this happened ‘behind the scenes’ with volunteers examining public consultations documents and drafting considered responses, preparing for and attending meetings, looking after our various membership and communications systems, and nurturing relationships with many other organisations at home and internationally; and with further work happening in the public domain and within the traditional and social media spheres. 

Following our recent AGM, we are delighted to have a refreshed Executive Committee in place, with three new members on board – Caoimhe Clarke, Anne Nospickel and SĂ­le Ginnane – and our previous Chair Colm Ryder returning to the EC. We also thanked Dave Anderson for his enormous contributions after he stepped down following 3-4 years on the EC. 

2025 will be another crucial year for cycling advocacy, as a new Programme for Government is negotiated and published, and a new cabinet appointed. We look forward to seeing a new Minister for Transport further developing the momentum behind the design and construction of high quality cycling networks in each of the 31 Local Authorities countrywide. ICC is also endorsing the calls of An Taisce for the new government parties to comply with the Irish Climate Action and Low Carbon Development Act that was passed in 2021 – they need to commit to fixing the Sectoral Emissions Ceilings so they align with the carbon budgets within the first 100 days of taking office. The rationale for this important ask is laid out in this excellent An Taisce and DCU explainer. 

To close, we’d like to plant the idea in our members’ minds to consider getting more involved in 2025 – that can happen through ICC’s Local Groups (organised at a County or sometimes a town level), our Action Groups or our Thematically organised groups. Or, it might simply mean turning up for an ICC organised event with a friend. Whatever way you become involved, we will look to ensure that it’s a sociable and satisfying experience, and all the more so as we see new high quality cycling schemes opening up in 2025. 

We wish you all a restful festive break.

Neasa Bheilbigh
Chair of Irish Cycling Campaign’s Executive Committee
Wednesday 18 December 2024

Irish Posts

Irish Cycling Campaign unveils the Strong, Mediocre and Weak Parties in Active Travel as per the #GE2024 Manifestos

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Irish Cycling Campaign unveils the Strong, Mediocre and Weak Parties in Active Travel as per the Manifestos for General Election 2024

PRESS RELEASE – FOR IMMEDIATE RELEASE – MON 25 NOV 2024

In the lead up to Friday’s election, Irish Cycling Campaign has evaluated the manifestos of the main political parties against their priorities for cycling. The Campaign is calling for increased investment in cycling, walking and public transport to accelerate the shift to sustainable transport and to help fulfill our climate responsibilities.

As shown in our analysis below, parties can be divided into three groups:

  • Those receiving good grades – Green Party, Labour, Social Democrats – were clear in their prioritisation of active & sustainable transport and had detailed targets for funding and resources to support this. 
  • In the middle were Sinn FĂ©in and PBP who had many positive policies but lacked policy specifics.
  • Those with a weaker commitment – Fianna FĂĄil & Fine Gael – showed a poorer commitment to prioritise active and sustainable transport and had few specific targets.

The Campaign notes that there has been significant progress over the last five years, but the main political parties are now showing a worrying lack of commitment to continued investment. The Campaign says that much more remains to be done to connect the completed individual projects so as to create connected and safer networks countrywide.

Examples of new cycle routes in Dublin include Sandycove to Booterstown, North Strand to Clontarf, Royal Canal greenway and Dodder Greenway. Transformative projects in other regional cities, such as Waterford’s new pedestrian and cycle bridge and Limerick’s East-West links via Childers Road, show how arterial routes are delivering modal shift and transport decarbonisation. 

The Campaign notes that many more people want to make the switch to active travel modes, but are dissuaded by the lack of safe, segregated cycle routes. For example, the Dublin Metropolitan Region Walking and Cycling Index [1] shows that up to 50% of adults want to switch to cycling, if the cycling network was made safer, while currently only 11% of adults cycle daily. For school kids, between 1991 and 2016 walking and cycling to school in Dublin fell from 64% to 46%, while the percentage being driven to school more than doubled, increasing from 17% to 41%. The #1 reason for not cycling is fear of mixing with general traffic, hence the need for high quality segregated routes. 

Irish Cycling Campaign is calling on the next government to:

  • Increase Investment in Sustainable / Public Transport to the tune of
    – 20% of transport capital budget allocated for walking+cycling
    – 5:1 ratio of spend of new public transport to new roads
  • Rapidly deliver High Quality Cycling Infrastructure
  • Prioritise Safe Routes to School
  • Enhance Cyclists Safety
  • Broaden access to bikes
  • Expand Bike Parking and bike sharing schemes
  • Legislate to enable best practice cycle infrastructure designs
  • Address motor vehicle overuse and oversize.

Results, Analysis and Commentary
The results are presented here in tabular and graphic forms.

Neasa Bheilbigh, Chairperson of Irish Cycling Campaign, said “While cycling advocacy in Ireland is 40 years old, it is in the past few years where we have made real progress in re-building a cycling culture in Ireland. The government funding over the past 4.5 years has been instrumental to that progress. That funding needs to continue and grow, to develop segregated cycle ways, greenways and safe routes to school to allow this generation and the next to feel safe enough to choose to use the bike for their daily activities. We need to adapt our private car use to achieve the critical goals of an improved and safer public realm, lower emissions and more efficient movement of people around our towns, cities and rural areas“.

Research from the National Transport Authority shows that 11% of adults cycle daily in Dublin but 46% would like to cycle or cycle more if they felt safer [2]. Irish Cycling Campaign’s Damien Ó Tuama says that we know from research and from the cycle traffic on the Grand Canal,  Dun Laoghaire & Seapoint and the newly opened North Strand cycle tracks that segregated routes increases the number of cyclists and enables people of all ages and abilities to cycle.”

Only 1 in 4 adults and 1 in 10 teenagers who cycle in Dublin are female. Mairead Forsythe from the Campaign says that “the figures show a major gender gap in cycling and while the barriers to more women and girls cycling are varied, the #1 barrier is fear of mixing with motor traffic, hence the need for investment in segregated routes and traffic calming.”

From a healthcare perspective, a transport system that builds in exercise, whether that is a short walk at either end of a bus journey or a cycle to work or school, to a healthcare appointment or to a sporting event, may be the easiest way of achieving the increased physical activity that our health professionals advise.  Behavioural and “nudge” initiatives will only have a limited effect without the infrastructure alongside it. 

Therefore, Irish Cycling Campaign calls on all parties to accelerate the move to sustainable and active travel, and show international leadership in this domain. 

We look forward to continuing to work with representatives from all parties during the next government term.

Notes and References:

Irish Posts

Irish Cycling Campaign Condemns RSA’s “Lose Your Licence, Lose Your Independence” Campaign

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Press Release – 20 August 2024

Irish Cycling Campaign Condemns RSA’s “Lose Your Licence, Lose Your Independence” Campaign for Insensitive Messaging and Misguided Focus

The Irish Cycling Campaign today voiced its deep concerns over the Road Safety Authority of Ireland’s (RSA) recent “Lose Your Licence, Lose Your Independence” campaign. The campaign, which aims to highlight the consequences of dangerous driving, has been criticised for its inadequate educational content, ableist language, and its trivialization of the very serious risks posed by young, reckless drivers.

The “Lose Your Licence, Lose Your Independence” campaign is part of a troubling pattern of ineffective and misguided road safety initiatives by the RSA in recent years. This latest campaign, like several before it, fails to adequately educate the public, instead focusing on the personal inconvenience of losing a licence rather than addressing the root causes of dangerous driving and its impact on all road users.

“This campaign is emblematic of the RSA’s persistent failure to create effective road safety education,” said Neasa Bheilbigh, Chairperson of the Irish Cycling Campaign. “For too long, many of the campaigns the RSA has produced either miss the mark or are outright insensitive, and this latest effort is no different. It trivialises the serious behaviours that lead to licence disqualification and reinforces harmful stereotypes about independence.”

The Irish Cycling Campaign also criticised the RSA’s use of ableist language, which suggests that individuals who do not have a driving licence are less independent or capable, a perspective that is out of touch with the realities of many people who do not drive, whether by choice, necessity or disability. This messaging is not only insensitive but also distracts from the more pressing issue of ensuring the safety of all road users. The Irish Cycling Campaign fully supports the criticism of this ad campaign from Irish disability groups and advocates.

“Following the recent review we are on the cusp of significant reform within the RSA, and this is a moment for real change,” ICC Chairperson Neasa Bheilbigh continued. “The RSA must undergo a complete refresh of its leadership and communications strategy to ensure that future campaigns are not only effective but also inclusive and respectful of all members of society. We need road safety campaigns that focus on education, accountability, road danger reduction, and the protection of vulnerable road users, not ones that centre on the inconvenience to dangerous drivers.”

The Irish Cycling Campaign calls for the imminent reform of the RSA to include a comprehensive review and overhaul of its approach to public communications. As the RSA prepares for a renewed mandate, there is an urgent need for fresh leadership that prioritises the health, safety and well-being of all road users, particularly those most at risk, such as cyclists and pedestrians.

“This is a pivotal moment for the RSA and road safety in Ireland,” concluded ICC Chair Neasa Bheilbigh. “With the right leadership and a renewed commitment to effective, inclusive communication, informed by the professional expertise currently lacking, the RSA has the potential to transform into a body that truly champions road safety for everyone.”

The Irish Cycling Campaign advocates for better cycling conditions and infrastructure across the island of Ireland, representing thousands of members and over 30 local advocacy groups. We are a registered charity (RCN 20102029). The Irish Cycling Campaign is the Irish member of the European Cyclists’ Federation (ECF).

Irish Posts

Kilkenny On Wheels

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Kilkenny, Ireland – a city renowned for its medieval charm and its burgeoning cycling community. Cycle Kilkenny, a group dedicated to promoting everyday cycling in the city, are now part of the Irish Cycling Campaign. Volunteer Dave Anderson from the Irish Cycling Campaign recently visited Kilkenny to meet the group, to share experiences organising local groups.

Continue reading Kilkenny On Wheels →