‘Like Riding a Bike’ is a campaign designed to try and change the way non-cyclists view cycling. The campaign references those carefree, happy days of childhood cycling, free-wheeling downhill with the wind in your hair moments.
A growing toll of casualties, many involving lorries, has prompted urgent calls to make Britain’s roads safe for cyclists
Urgent action is needed to protect cyclists from lorries and buses, with 230 cyclists killed or seriously injured every month on Britain’s crowded roads, campaigners say.
LEVELS OF motor traffic in Dublin city have declined in the last decade, with 5,000 fewer cars entering the city during the daily morning rush last year than in 2000, according to new figures from Dublin City Council.
While commuting by car has decreased in the last 10 years, the numbers choosing to cycle into the city have risen by one-third over the same period
The recently-launched Road Safety Authority (RSA) campaign of radio ads highlights the risks of injuries and loss of life posed to cyclists by the Irish road network. It will scare cyclists off the road, according to advocacy groups Cyclist.ie. ‘This goes against EU, Irish and local government active travel policy, and is simply contrary to common sense’, said Mike McKillen, chair of national advocacy group Cyclist.ie. EU-wide, public policy is directed at persuading commuters to leave their cars behind in the driveway and get on their bikes to go to work, college or school. The roll-out of many public bike schemes across the EU is testament to this new urge to get citizens cycling. Continue reading Counter-productive RSA campaign a ‘red herring’, say cyclists, because it scaremongers about the risks in cycling→