German Chancellor Angela Merkel opened Europe’s biggest bike trade fair Eurobike last Wednesday, signaling a huge step forward for the cycling advocacy movement. At the same time ECF released its analysis of the “Economic benefits of cycling in the EU-27” making it clear that such high level interest in cycling is set to continue. Senior politicians are beginning to realize that daily cycling not only changes the face of our cities for the better, it also makes much sense in economic terms.