Valuing Cycling in the European Parliament: How to address the €80 billion cost of physical inactivity?

The epidemic of physical inactivity was the main topic of discussion at the Sport intergroup conference in the European Parliament (EP) last week. Its €80 billion cost, first raised by Marisa Fernandez Esteban of the EU Sport Unit was repeated over and over. ECF’s response to this public health crisis is the EU Cycling Strategy, with its 2030 aims to increase cycling by 50%, reduce cycling fatalities by 50%, thereby adding 225,000 jobs and 250 billion euros to the cycling economy. “If every EU citizen did just 15 minutes more of cycling or walking each day, we’d save 100,000 lives from unnecessary early deaths each year,” said ECF health policy officer Dr. Randy Rzewnicki. “Walking and cycling is the best buy for EU cities and towns,” he said, “We’re working closely with the World Health Organization (WHO) to make that message clear in many ways: including free training in the Health Economic Assessment Tool (HEAT) and supporting the Global Action Plan on Physical Activity (GAPPA).” Read article

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